To create a company that really matters to other people design a unique positive customer experience into every aspect of your product or service that requires becoming a design driven firm with leaders who understand that great design is the only thing that saves a product from becoming a commodity. Do you matter how great design will make people love your company paperback how great design will make people love your company paperback robert j brunner. In do you matter how great design will make people love your company by robert brunner and stewart emery the authors argue that good design does not simply end at offering an attractive product or service but at creating an overall psychologically positive experience for the consumers quoting building a design. Do you matter how great design will make people love your company certainly isnt afraid to demand attention all of the details bright orange cover too tall proportions monster san serif titles limited color palate grid adherence so obsessive that even the cover format is the same as the pages within . A new book explains how companies such as apple bmw ikea and target use design to establish lasting and lucrative relationships with consumers